Anja Floetenmeyer-Woltmann
Transformation
communicated clearly
The energy transition is complex - but not when it is explained in an understandable way.
My topic? Successful communication.
As an experienced speaker and skilled panel guest, I bring complex topics like the energy transition, mobility and climate protection clearly and emotionally to the point.

I offer tailored workshops, consultations, and campaigns to support organizations in building acceptance and achieving lasting impact. I am also a proud Member of the EU Heat Pump Accelerator Platform and EU Climate Pact Ambassador.
I'm happy to advise policymakers, institutions and organisations and I love a difficult topic.
Vertical communication
From the technical solution to political strategies to activating the population.
Explained in a practical way
Technical expertise that directly translates into implementable measures for its audience.
Emotional appeal
Messages that motivate and create acceptance.
Linguistic images that have a lasting impact.
Activate your stakeholders: Whether it's the heat transition, the expansion of renewable energies or local climate protection strategies: My work not only inspires, it leads to tangible results.
Speaking Profile
Impulses that move - with communication that connects.
As a communications professional, I bring the topics where they can set something in motion: into the minds and hearts of your participants. I translate facts into images that move and stick.
  • Clear messages for complex topics.
  • Stakeholder activation along the entire energy value chain.
  • Long-term impact through strategic communication.
  • Psychological foundation of successful communication.
Strategic Communication
  • 30+ years of expertise: Successful management and implementation of large-scale projects such as the nationwide "Heat Pump Week" with 550 events.
  • Communication at all levels: From citizen dialogue to political decision-making processes to expert advice.
  • Network: I connect business, politics and society and ensure action-oriented messages.
Lecture Topics (excerpt)
  • Successful communication - even on toxic topics, have the courage to be optimistic!
  • Strategic activation: applying psychological mechanisms
  • Climate crisis and energy transition - change for a stable future
  • Heat pumps in a nutshell: technology, costs, funding
  • Mobility can do more. Give me a problem - I'll solve it with cycling
  • Energy transition at home: insulation, solar, heating, saving
  • Economic perspective on energy: from young talents to municipal financing
  • Transformation in municipalities: global crisis, local solutions.
I provide impulses between 15 and 60 minutes in length, which are individually tailored to your target groups. Humorous and inspiring for a broad audience, captivating for trainees or practical for experts — my contributions activate, inform and motivate.
Projects
I bring hard-earned lessons and experiences — so you don't have to.
My Climate Coach Campaign
Klimaschutzagentur Region Hannover GmbH. 218 events per year, over 4,000 people directly advised on solar, heat transition and building renovation.
18 new communication channels set up to reach 1.2 million citizens. Regional model for nationwide adaptation. Clear action impulses for climate protection at the local level.
Result: Quadrupled consultation figures, activation rate 85%.
Heat Pump Week
For the German Energy Agency on behalf of the BMWK. 550 events, 150 actors trained, 50,000 people reached. Target groups: citizens, professionals, politics. Result: Confidence in politics and heat pump technologies strengthened, audience simply informed and directly activated. Stood on the stage myself in Lower Saxony and Thuringia. Applications for heat pumps tripled. www.wochederwaermepumpe.de
Hannover is Moving - Rethinking Mobility
Implemented with the MADSACK publishing house, the Region and the state capital of Hannover and the transport company ÜSTRA and the energy supplier enercity: A 12-month campaign for climate-friendly mobility. 40 million contacts through cross-media formats. Result: Broad discourse, clear steps for the transport transition.
Summer of Mobility - A Rural Municipality Rethinks Itself
Innovative mobility campaign in Großburgwedel. Excursions, workshops, events and participation formats. Aim: Make the mobility transition tangible. Result: Concrete measures, broad acceptance - up to the city council and administration.
ecobizz - Transformation Consulting for SMEs
Consulting for companies in the Hannover region. Aim: Integrate climate protection into business models. Result: Customised concepts, funding advice, from knowledge to action.
Vision:En 2040 - When Every Place Plans Renewables Above the Target
Digital simulation game with the University of Hannover and IP:Syscon. 21 municipalities playfully planned the expansion of renewables. Result: Energy concepts on site, increased acceptance, concretised land use planning.
Proficient on Stages
I have curated countless podiums and stood as a speaker in front of thousands of citizens and entrepreneurs. Whether in front of fifty or a thousand people - I moderate, provide impulses and deliver concise contributions that move. I am an experienced panel guest or give an impulse lecture. I have even been an event organiser since the early 1990s: That's why I'm not only deeply versed in the topics - I know the ingredients that a successful occasion needs. On request, I will curate an entire event day - from concept to implementation.

Whether heat pumps, the energy transition or bicycle traffic — in concise contributions, I get to the point about which transformation processes we should be afraid of if we duck away from them. And what local opportunities arise if we seize them now. It's our choice.
Work with Me as Your Consultant, Strategist, or Speaker
Need sharp insights, clear strategies, and impactful communication? Whether it's a keynote, a workshop, or hands-on consulting — I turn complexity into action.
Let’s talk. Drop me a message, give me a call, or book a date directly. Looking forward to it!
Anja Floetenmeyer-Woltmann
Communication and Strategy


Email: floetenmeyer@outlook.de
LinkedIn: linkedin.com/in/anjafloetenmeyer
Appointments: Feel free to book your meeting directly
www.calendly.com/floetenmeyer
Profile | Introductory Text
Anja Floetenmeyer-Woltmann is an expert and speaker on strategic communication in the field of energy transition and climate protection. With over 30 years of experience, she has been instrumental in the successful implementation of major projects, most recently the nationwide campaign
"Week of the Heat Pump" for the BMWK on behalf of the German Energy Agency dena with over 550 events throughout Germany.
As Managing Director of the Climate Protection Agency of the Hanover Region, she has set up a nationwide acclaimed My Climate Coach advisory campaign and advised and activated the administrative heads of the regional municipalities, entrepreneurs and citizens in urban and rural municipalities on technical issues. With her sense for targeted communication, she brings complex topics such as climate neutrality to the public - clearly, emotionally and practically.
Anja connects business, politics and society in cross-media campaigns that not only achieve reach, but also drive change. Whether it's an advisory campaign, PR for municipal heat planning, a national Heat Pump Week, or the mobility transition - she brings the right partners to the table and ensures clear messages that reach people simply and directly and, above all, spur them to action.
Anja Floetenmeyer-Woltmann is a appointed member of the EU Heat Pump Accelerator, a flagship EU initiative to accelerate the deployment of heat pumps. She is also a member of the advisory board of the Climate Protection Agency of the State of Lower Saxony KEAN and a voluntary EU ambassador for the European Climate Pact ("European Climate Pact Ambassador for Germany").
Voices
'Anja brings a fresh perspective to the discussion on the energy transition in the heating sector. She is well-prepared and concise. Her style is humorous but to the point. She is a communication expert who can profitably apply her comprehensive background knowledge to new contexts. This opens up perspectives for all involved and sometimes achieves the so often necessary adjustment of individual points of view. An enrichment!'
Thomas Nowak
Board member, European Heat Pump Association, Belgium
Vice President Government Relations and Public Affairs, Qvantum Industries, Sweden


'It was great to welcome you to UF25 in Łódź, and I think you realised from the feedback and conversations with participants during and after your presentations just how spot on your content was. I hope we will see you again at the next Urban Future conference. We could really do with hands-on learning and content like yours every year!'
Cornelia Forsthuber-Aumayr, Urban Future Conference and Editor-in-Chief, citychangers.org
'Anja is not only an expert when it comes to the heat transition, but also a real hit when it comes to communication. Whether for a great impulse lecture, as a moderator or as an external consultant with know-how: Anja moves the discussion forward. What she says remains in the memory for a long time - and is fun!'
Martina Dunker, Head of Environmental & Climate Services, Wesermarsch District
'Anja Floetenmeyer-Woltmann made our heat pump information days in Lower Saxony a complete success. With expertise and enthusiasm, she moderated the events and created an inspiring atmosphere. She conveyed complex topics in an understandable way, her humour and her lively manner made the information days informative and memorable.
Anja designed the full-day moderation with sound knowledge of the heat transition, municipal heat planning and heat pumps. Her clear presentation makes even difficult content accessible. She motivated the audience to participate and created an atmosphere that invited listening and thinking along. Her humorous and vivid language ensures that the events are remembered fondly. We look forward to further joint projects!'
Heike Hanisch
Managing Director, Environmental Centre Hanover
"Anja Floetenmeyer-Woltmann has made a huge step in heat pump communication for the dena and everyone else."
Kay Glenewinkel, Viessmann Deutschland GmbH
Career Path
Since 08/2024: Self-employed as a speaker and strategic consultant
  • Keynotes, workshops, lectures and panel discussions on energy transition, climate protection and mobility.
  • Strategic consulting for public institutions and companies.
  • Most well-known project: "Heat Pump Week" for the German Energy Agency (dena).
  • 550 events, 150 actors coached, 50,000 people reached.
  • Funding applications quadrupled, policy and technology trust strengthened.
2022–2024: Managing Director, Climate Protection Agency Region Hannover
  • Development and implementation of high-reach climate protection campaigns.
  • Management of 40 employees, doubling of the financing base.
  • Projects: fully scalable "Climate Coach Campaign", regional energy and heat planning.
2016–2021: Senior Concept Developer, MADSACK Publishing House | Media Agency
  • Strategic communication for public clients and companies at the decision-maker level
  • Strategy and management of cross-media campaigns
  • Agenda setting on climate protection, urbanisation, mobility and urban development.
2005–2016: Head of PR, Aufgesang Public Relations
  • Management of strategic PR campaigns, including "Litigation PR for Taxi Deutschland".
  • Successful transformation of the mobility transition into public discussions.
  • Team leadership and development of innovative communication strategies for medium-sized businesses
2004–2005: Press Spokesperson, Volkswagen Autostadt GmbH
  • Development and implementation of press events and PR materials.
  • Event, mobility and sustainability communication.
2000–2004: PR Consultant, pr/omotion Gesellschaft für Kommunikation
  • Communication strategies and media relations for energy suppliers and municipal utilities
  • Overall communication for numerous municipal utilities
  • Topics: heat transition, energy transition, sustainable urban development.
The 1990s: Culture and Events
  • In the 90s, I organised what moved Hanover: modern dance theatre, bands, literature and parties - from 4,000 people in industrial halls to 30,000 on the opera square. Communication, booking and sponsoring went through my desk - and sometimes the contract came in by fax before I took the stage as a DJ.
Shall we have a virtual coffee?
Feel free to book your meeting time directly.
I'm looking forward to it!
www.calendly.com/floetenmeyer
Impressum